About Us

Lashify began with one goal: to make beauty more accessible, intuitive, and empowering. Because when you're in control of your own beauty, everything shifts—your confidence, your expression, the way you move through the world. That belief has guided our innovation from the beginning.

For years, consumers had to choose between expensive extensions, basic strip lashes, and mascara. The category wasn’t evolving, so Lashify created a new one.

Enter the Lashify Control Kit, the original DIY Lash Extension™ System—backed by more than 750 global patents and relied on by millions. Our Underlash™ Technology makes professional-looking results possible wherever you are, no salon required. We’re not just disrupting the beauty industry; we’re giving you the tools to Control Your Own Beauty®.

Founder and CEO / Inventor of the DIY Lash™

SAHARA LOTTI

Sahara Lotti, founder and CEO of Lashify, is the visionary creator who reimagined what beauty could become when innovation is rooted in intention. Before developing the Lashify system, Lotti was driven by a personal mission: to fund natural medical studies for English bulldogs after successfully healing many through holistic remedies. That mission led her to establishthe non-profitBobzilla, an organization now at the forefront of research in natural medicine and wellness for dogs. Lashify was born, in part, as the engine to support this work—proof that beauty can be both purposeful and transformative.

A multifaceted creator and steadfast defender of original ideas, Lotti is recognized for her commitment to integrity in an industry that often imitates faster than it innovates. Her leadership in standing up to counterfeits has made her a strong advocate for inventors and patent reform. Guided by her vision, Lashify remains devoted to designing thoughtful, empowering beauty solutions that give people the freedom to express themselves on their own terms.

"I started Lashify to democratize beauty—to give everyone the power to look and feel their best, on their terms, without compromise."

Note from Sahara

www.lashify.com