# identity.md

## Organization Overview
- **Company Name:** Lashify®
- **Mission:** To revolutionize lashes with an award-winning DIY lash extension system, offering an innovative alternative to mascara.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Ernesto Casillas (Key Collaborator/Designer): [https://www.lashify.com/collections/ernesto-casillas-edit](https://www.lashify.com/collections/ernesto-casillas-edit)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an e-commerce platform providing an award-winning DIY lash extension system.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Features collaborations and affiliations, such as the "Ernesto Casillas Edit."